Frequently Asked Questions
1. What services does Avison Book Cover Design (ABCD) offer?
ABCD specializes in providing comprehensive self-publishing support, including: high-quality cover art, bespoke book cover design, and strategic marketing assistance including social content creation.
2. Who is behind the creation of the cover art and design at ABCD?
Our founder, Lee Avison, has 15 years of experience in crafting cover art for thousands of successful authors and publishers. The bespoke book cover designs and social media content are executed by our lead designer, Lauren Powter. Video promos are created by Matthew Newton
3. Can ABCD accommodate different genres and styles in cover design?
Absolutely. We’re especially known for our historical fiction, historical romance and thriller covers - but we pride ourselves on versatility and have experience across a wide range of genres.
4. What sets ABCD apart from other cover design services?
Our unique selling proposition is bringing the quality of cover art, book cover design, and marketing support usually associated with international publishing houses to self-publishing authors - at an affordable price. We blend artistic expertise, market-leading creative tools and industry experience with strategic marketing insight to give your book a competitive edge.
5. How does the collaboration process work with ABCD?
Firstly, we ask you to fill out a briefing form to give us an understanding of the key elements of your project, and then a personal consultation with Lee Avison to help us to understand your vision and requirements. From there, our team collaborates closely with you throughout the design and marketing process, ensuring your input is valued every step of the way.
6. Can ABCD assist with social media promotion for my book?
Yes, we offer creative marketing support to increase the visibility of your book. We can offer you assistance with your pre and post publication promotional strategy - or just create one-off content!
7. Can ABCD work with a tight publishing schedule?
Publishing can be a fast-paced environment. We understand the importance of meeting deadlines. During the initial consultation, we discuss your timeline, and our team is committed to delivering high-quality designs within the agreed-upon schedule. We can created cover art in 24 hours, if necessary, and full designs in seven days.
8. Is ABCD only for individual authors, or do you work with small publishers as well?
ABCD caters to both self-publishing authors and small publishers. Whether you are an indie author looking to self-publish or a small publishing house seeking professional design and marketing services, we have the expertise to meet your needs.
9. Where is ABCD based?
ABCD is proudly based in the United Kingdom.
10. Can I use the cover image created by ABCD for purposes other than the book cover?
No, the cover image created by ABCD is exclusively licensed for use on the cover of your book and should not be used elsewhere without explicit permission. The full book cover design can of course be used to promote the book - but not the cover art in isolation.
11. In what formats can ABCD create book covers?
ABCD can create book covers in all formats, including: e-book, softback, hardback and audiobook.
12. How many revisions are included in the cover art?
We will usually produce two options of cover art for you to choose from. Two minor amends to the selected image are included in the price. Further amends are charged at £50 ph.
13. How many revisions are included in the cover design process?
We will work closely with you to understand your requirements in order to create exactly what you need. We’ll present you with two ideas at concept stage and incorporate your feedback. Thereafter, you can have two minor amends as part of your package. Further amends are charged by the hour at £50 ph.
14. Do you use AI in your cover images and illustrations?
Yes! However, it's crucial to note that AI isn't a standalone solution but rather a complementary tool within a broader toolkit that includes software like Photoshop, Illustrator, and InDesign, alongside the use of stock images, artistic creativity, and industry expertise.
15. Who owns the copyright to the cover images and designs created by ABCD?
ABCD owns the copyright to all images and designs. As author, you will have rights to use your cover in perpetuity.
16. Can you help me with Amazon A+?
Absolutely! We can create still and moving content for your Amazon A+ page. We are skilled at creating promotional designs that can be reformatted for many different platforms, giving you great reach and value for money.
17. I’m appearing at a convention / library signing and need a conference banner and a ’pop-up’ stand. Can you help with this?
Yes we can! We’re experts in producing designs for marketing materials in physical spaces. Check out our Instagram page for examples:
18. I’m looking for ongoing marketing support and social media content to promote my book. Is this something you do?
Yes, we recognise that many authors prefer to be writing their next book, rather than promoting the previous one. We can offer ongoing support delivered on a monthly retainer basis.
19. Have you made covers for any famous authors?
Well, we don’t like to brag… but seeing as you’ve asked. We’ve made cover art for many famous authors. Too many to list - but here’s a few: Julia Quinn (Bridgerton), HRH Sarah Ferguson, Mary Balogh, Eloise James, Barbara Taylor-Bradford, Lucinder Riley, Jodie Picoult, Phillipa Gregory, James Patterson, Lisa Jackson, Jeffrey Archer, Ken Follet, Harlan Coben, Patricia Cornwell, Nora Roberts, Anita Shreve, Danielle Steel, Diane Chamberlain, Alice Munro, George RR Martin, Ian Rankin, Muriel Spark, Lynda La Plante…and many, many others!